Psychology Driven Technology

Using Image Selection Tasks you can now directly capture and measure Psych data. TipTap Lab's Psychology API and Facets
enable you to personalize web experiences, build better products, and understand what motivates consumers, using psychology.

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A New Way to Collect Data

Image Selection Tasks combine the power of empirically validated scales (questions) with images (answers) to capture quantitative scores and relationships, providing you with a direct and objective assessment of your audience. The Psychology API and Facets deliver Image Selection Tasks to your users and returns the scores to you.

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Qualtrics Integration in 3 clicks

Facets enables researchers to capture and measure psych data with scientifically validated (.70+ cronbach's alpha) scales, integrating the power of the Psychology API into your research efforts with ease.

Decrease Survey Abandonment Rates

Every question is built into a game-like experience, changing the mindset of the user from bored to engaged.

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Faster Data Analysis

Each call returns direct, quantitative scores that measure psychological traits. This provides objective psych data instantly that is easily interpretable.

Automatic Scale Computation

Our technology provides an automated system, meaning the psychological research and statistics are built into the system. You're given survey questions and then results as quantitative scores, streamlining the process data analysis.

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For Developers

Use Psych Data to Personalize your apps with the Psychology API

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For Researchers

Add psych data to your research with Facets

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