TipTap Lab builds psychology driven technology that enables your team to improve marketing, consumer insights, and e-commerce initiatives
why do your customers engage?
Every person has motivations that drive their day-to-day behavior. MotiveMetrics is a motivation analysis application that reveals why people engage and how best to move them towards whatever you are selling.
WHY DATA. TRAIT DATA. BETTER DATA.
MotiveMetrics utilizes over 60 years of psychology research and machine learning to capture trait data, a new type of quantitative data that reveals the motivations of any audience.
Understand why and improve roi
MotiveMetrics provides actionable insight that's proven to enhance marketing program performance metrics; create greater awareness, improve brand engagement, increase sales and derive better customer lifetime value.
What makes us different?
By providing granularity of individual differences with speed and accuracy, our clients achieve significant ROI.
MotiveMetrics delivers a deeper understanding of why your customers engage
All data capture and analysis is automated meaning you don't have to wait days or weeks for insight
MOre COST EFFECTIVE
Leverage science and technology to gain a broader scope of insight at a fraction of the cost
Ready to learn more?
See how brands are using MotiveMetrics to unlock deep insight about any audience to improve conversions along the path to purchase.