MotiveMetrics shows you why your customers engage, so you can improve conversions along the path to purchase.



 Why Data. Trait Data. Better data. 

MotiveMetrics goes beyond behavioral data to reveal customer motivations which are the foundation of every human interaction and decision. 

Accelerate decision making with motivations

You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your campaigns to convert more visitors.


Our application measures  100+ motivations to provide a deep understanding of your audience


All data capture and analysis is automated meaning you don't have to wait days or weeks for insight


Leverage science and technology to gain a deep understanding at a fraction of the cost