What Every Marketer Should Know About the Nonconscious
Psychological traits are up to 10x more predictive of buying behavior than interests or demographics. Our team of social, cognitive and evolutionary psychologists will present this recent breakthrough in personality psychology. In less than an hour, you'll understand how to get around the nonconscious barriers that typically keep brands unaware of the true motivations behind why people buy. You will also learn how this can be done in significantly less time and at a fraction of the cost associated with traditional research methods.
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